"Send a Postcard": MIP Initiates Campaign to Promote Ukraine in the World

The Ministry of Information Policy of Ukraine together with Kyiv International Airport, Ukrposhta and its project “Poshta Dobra” (The Post of Good Deeds), and “Ukraїner”, a social and media project, announces the launch of a campaign titled “Send a Postcard”, which is designed to promote Ukraine in the world, improve its touristic potential, and further its single brand, UkraineNOW.

The campaign starts at noon, August 6th.

When: 6-30 August 2019.

Where: Terminal A, Kyiv International Airport.

The first day of the “Send a Postcard” campaign will see a public presentation by representatives of the Ministry of Information Policy of Ukraine, Kyiv International Airport, Ukrposhta, and “Ukraїner”.

The presentation will feature a performance by folk ensemble “Hvozdivchanka”; a promotion videoclip titled “Ukraїner”; 10 navigation stands with postcards and mailboxes of the “Poshta Dobra” project (planned to be installed all over Kyiv Airport); and a Ukraine 360 stand. In addition, everyone wishing to do so will be able to take part in a quest for guessing locations featured in the video, with a travel guide round Ukraine being the prize.