On June 22, Oleksandr Tkachenko, the Minister of Culture and Information Policy of Ukraine, took part in the WPP Panel of the Cannes Lions Creative Festival.
This event is a global meeting place for leaders of the communication and marketing industries. The event is attended by nearly 15,000 delegates from 100 countries each year.
This year, Ukrainian creators received awards for branding the islands of Khortytsia, Chornobyl and other projects to visualize and digitalize cultural heritage. The Cannes Lion Award is considered to be the most coveted award in the field of creativity. It is awarded to those who have made an outstanding contribution to the creative industry.
“I told the representatives of the world’s largest media, marketing and communication companies not only about the losses and needs of Ukraine’s culture and media during the war, but also about the general economic potential of our country, in which they should invest now, so as not to lose their chance to be the first, and consequently – to become the largest beneficiaries. To invest in the spheres of our economy, which already occupy leading positions in the world, and after the war they will reach a fundamentally new level,” Oleksandr Tkachenko commented.
The world needs to know that Ukraine is, despite everything, is open for business. The Minister emphasized that Ukrainians have leading opportunities in agricultural, technological, educational and creative industries.
“In my opinion, Ukraine’s creative potential together with Ukrainian natural resources can make Ukraine a strong player of the European market. We believe that Ukraine has the potential to become the center of European culture and digital technologies. Ukrainian economic strategy envisages world leadership in 4 spheres: military-industrial complex, agro-industrial complex, metallurgy and IT through available raw materials, electricity and rapid logistics,” Oleksandr Tkachenko added.
